Sell What You Sow! The Grower’s Guide to Successful Produce Marketing

I Getting Started

Planning For Profits
Choosing Your Enterprises
Deciding What To Grow
Market Research
Making A Marketing Plan

II Direct To Consumer Marketing

Is Direct Marketing For You?
Farmers Markets
Roadside Markets
Pick-Your-Own
Rural Attraction
Community Supported Agriculture/Subscription Farming
Mail Order

III Marketing To Retail Outlets

Introduction
Selling To Restaurants
Selling To Retail Outlets
IV Specialty Food Products
Specialty Food Products

V Marketing Skills

Merchandising
Customer Service

VI Wholesale Marketing

The Wholesale Picture
Getting Your Product To Market
Making It Pay
Cooperatives

VII Business Matters

Business Smarts
Pricing For Profits
Rules & Regulations
Insurance

VIII Promotion

The Sales Call
Promotion
Advertising
Group Promotion

IX Harvestime

Sharing The Bounty
Farm Festivals & Farm Humor

X Resources

General Resources
Chapter Resources

XI Appendices