Sell What You Sow! The Grower’s Guide to Successful Produce Marketing
I Getting Started
Planning For Profits
Choosing Your Enterprises
Deciding What To Grow
Market Research
Making A Marketing Plan
II Direct To Consumer Marketing
Is Direct Marketing For You?
Farmers Markets
Roadside Markets
Pick-Your-Own
Rural Attraction
Community Supported Agriculture/Subscription Farming
Mail Order
III Marketing To Retail Outlets
Introduction
Selling To Restaurants
Selling To Retail Outlets
IV Specialty Food Products
Specialty Food Products
V Marketing Skills
Merchandising
Customer Service
VI Wholesale Marketing
The Wholesale Picture
Getting Your Product To Market
Making It Pay
Cooperatives
VII Business Matters
Business Smarts
Pricing For Profits
Rules & Regulations
Insurance
VIII Promotion
The Sales Call
Promotion
Advertising
Group Promotion
IX Harvestime
Sharing The Bounty
Farm Festivals & Farm Humor
X Resources
General Resources
Chapter Resources
XI Appendices